“And for the benefit of those who do not know, THE BLACK SWAN is not a name selected for its picturesque or intriguing qualities. It was selected because the magazine wished to be identified in some way with this section of Old Virginia. Perhaps there are some who will need to be reminded that William Byrd, who founded Richmond, and who was a gay, witty, adventurous, gallant and valuable citizen of his time, was known for his grace and beauty, both here and abroad, as ‘The Black Swan’. It was with the thought of perpetuating the fame of this Virginia gentleman, and in the fond hope of falling heir to some of his brilliant gifts that THE BLACK SWAN was christened.”